Pulsar, the world’s first electronic digital watch, created a sensation when it was unveiled in New York in 1972 and it changed the world’s perception of time.

In the 1970’s everything seemed achievable through the rapidly growing technological expertise at the world's fingertips. Space flight had been converted from dream to reality, computer science was developing at break neck speed and electronics seemed to deliver new advances everyday. Pulsar symbolised the age. It was new, bold, surprising and different.

When Pulsar was taken into the Seiko Corporation portfolio in 1980, it brought further surprises to the world; the first calculator watch in 1980 and the first all-quartz watch line in 1981 were among its industry leading achievements.

The Avant-garde collection in the 1980’s set a new style in women’s watches, as did Spoon in the 1990’s for digital watches and, last year, the advertised collection of watches were all unique designs which further cemented Pulsar’s image as an ingenious and surprising watchmaker.

Pulsar has consistently found that narrow path to success that unites radical design and popular acclaim, and, in 2010, will further develop it’s global popularity with a multi-faceted communications campaign built on the proposition “Tell it your way”. In 2014, this advertising campaign will be supported by a fresh and exciting sponsorship programme. Pulsar has entered in to the world of V8 Supercars, becoming the Official Watch Partner for the V8 Supercars series. In addition to this, Pulsar has teamed with Jack Perkins and his Jeld-Racing outfit to further Pulsar's sponsorship reach. With a specifically designed V8 collection of watches, these exciting partnerships will take Pulsar to a truly national audience.